Experience Paris in KL with LEGO’s Exclusive Pop-Up at The Exchange TRX
by on 01/08/2024 45
Also available in : Bahasa Malaysia 中文版
Families, now’s your chance to take the kids on that trip to Paris!
Wander through ‘Paris’ right in the heart of Kuala Lumpur, as the LEGO Group unveils Malaysia’s first LEGO Parisian Cafe and Art Gallery Experience.
For a limited time only, visit the exclusive Parisian-themed pop up at Urban Node Atrium, Ground Floor (MRT Plaza Entrance) from 31 July 2024 to 25 August 2024.
Expect Parisian-inspired streets decorated with LEGO elements and explore the magic of the French capital one brick at a time. The space abounds with common sights of the city: from quaint alfresco dining areas, a LEGO Eiffel Tower, bountiful flower carts, as well as an art gallery and museum showcasing LEGO ‘artwork’ that evokes the culture of the city of light and love.
Not to be missed is the event-exclusive LEGO Passport, which visitors can get for free by signing up for a free membership with Box of Bricks.
You can also redeem a limited-edition passport and Notre-Dame stamp to build up your stamp collection, which is usually only available at travel retail stores in airports, LEGOLAND Malaysia, and selected LEGO Certified Stores around the world.
Global icons of Paris
Spruce up your home with two iconic symbols of Paris: the 3123 LEGO Art Mona Lisa and 21061 LEGO Architecture Notre-Dame de Paris sets.
Inspired by the world’s most recognisable painting, the 31213 LEGO Art Mona Lisa invites art lovers to recreate Leonardo da Vinci’s masterpiece in 3D. This bold and unique interpretation comprises 1,503 LEGO elements and new colour hues to accurately reflect the colours used by da Vinci over 500 years ago, before the paint changed with age. The new LEGO masterpiece has been designed with a drum-lacquered gold detachable frame to be hung on walls with other LEGO Art sets. Pre-orders are available at The LEGO Group’s Let’s Go Paris event in The Exchange TRX and selected LEGO Certified Stores.
The 21061 LEGO Architecture Notre-Dame de Paris makes for the perfect new addition to the home of any fan of travel, history, and classic architecture. The building experience and instruction booklet takes the builder on a journey through the architectural evolution of this iconic Parisian landmark, beginning in 1163, when the first stone was laid, through architect Viollet-le-Duc’s redesign work in the 19th century, to Notre-Dame’s majestic appearance before the fire in 2019.
The ability to remove the roof also allows admirers to peek inside the legendary building and admire details such as the rose windows, interior columns, gothic arches, the two towers, and more.
Often considered one of the most romantic cities in the world, shoppers can also check out the 10334 LEGO Icons Retro Radio, 21345 LEGO Polaroid Camera, 10328 LEGO Icons Bouquet of Roses, 10307 LEGO Eiffel Tower, and 21349 LEGO Ideas Tuxedo Cat for a fun and romantic building experience with your loved ones.
Build a Piece of Paris
Also check out the prominent and iconic LEGO Eiffel Tower on a giant LED screen, for shoppers and fans alike to enjoy the unique charm of Paris with a fun LEGO twist.The event space will be transformed into a few notable interactive zones, including:
- Eiffel Tower Speed Build Challenge: Challenge yourself to speed build an Eiffel Tower using LEGO bricks with instructions within 60 seconds to redeem a LEGO Voucher (T&C applies)
- Travel Posting Photo Contest: Snap a series of travel poses with our LEGO Photo booths and upload three photos on social media with a creative caption and hashtag #LEGOMY #LETSGOPARISMY, to stand a chance to win a LEGO playset.
- Instagram Hashtag Printing Booth: Take a picture at the photo booth and post it on social media with the hashtag #LEGOMY #LETSGOPARISMY, collect your print-out at the print station with customisable print-out frames.
Once shoppers have posted their photos taken at the event on social media, they can redeem limited edition luggage stickers which will change weekly from the redemption counter on a first-come, first-served basis.
Win a Trip to Paris
Now that you’ve experienced a slice of Paris in KL, how about the real thing? In partnership with Klook, shoppers who purchase any of the campaign-related LEGO sets can enter a draw to win a round trip to Paris for two! Simply register your purchase on the campaign page on Klook’s official website or scan the QR code in LEGO Stores or at the event, and share your favourite activities in Paris for a chance to win.
Visit LEGO Malaysia’s website for more information as well as the latest offerings and promotions.
On se voit là-bas! (See you there!)
